@Guerrilla Futures | Jason Tester via flickr
Whenever I get writer’s block, I think of Cosmopolitan magazine.
And you probably know why: every issue is pretty much the same issue. The same celebrity feature. The same “tips.” The same product reviews. The same ads. Month after month.
Cosmo is safe and familiar, just like Men’s Health, Time, Popular Mechanics, and nearly every other magazine out there.
I think of Cosmo and its brethren for two reasons:
1. There is no such thing as an original idea. The idea has been thought of before. It’s the moment in time, the context, the environment, the passion, the method of delivery that give it its spark and helps it spread. Climate change was happening way before Al Gore. Vulnerability was studied before Brené Brown. It’s all built on a foundation of other ideas. Don’t be sad by this: be freed. The pressure is off and the world is open for our own discovery and digestion.
2. There’s a market for you and your ideas. If magazines can “get away with” churning out the same content month after month (or week after week), what are you waiting for? Why are you sitting on your blog or your newsletter. Believe me: you have interesting things to say, and we need you to say them.